SMI works with designers who have an exquisite understanding of their target audiences. For instance, when designing for the Mexican market, we work with Mexican-based designers. We manage cultural sensitivity for products targeting the U.S. Hispanic, Latin American, Brazilian and European markets in the same fashion. We understand that cultural nuance needs to be addressed by creative teams that are in tune with the many levels of communications that comprise messaging. We understand that design, color usage, graphics and illustrations are heavily culture-dependent. We know that readers want to receive important information in a context that is user-friendly, easy to access and assimilate, and appealing from an aesthetic standpoint. SMI aims to meet these criteria at all times, with all products we develop or adapt. Please click here to inquire for more information about Graphic Design. |
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